MLK Business Association

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Executions

Logo + Social Icons

Print and Merchandise Concepts

Web Presence

Project Description

Due to the tremendous cultural diversity of the various audiences, the logo must be universal in spirit. The logo must be highly identifiable, distinguished from other Seattle business organizations and friendly to not just the MLKBA members, but also be a badge of fresh, open, idealism that communicates to “outsiders” that they are welcome in an environment that dynamically embraces multi-cultural differences.

Logo must be portable from web to stationary to store windows to outdoor advertising.

Project Scope

Integrated visual concept and creation include portable logo, website skin, printable materials, and all web and print elements.

Complete website re-skin and implementation.

Tagline: Your Local, Global Market  

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