Streets for People
The Goal of Streets for People was to build a broad based public campaign to transition our streets away from an auto-centric approach to one that treats streets as public places, and prioritizes them for walking, biking and transit.
Challenge for Penniless Projects was to build on an existing theme of silhouetted figures gathered at the base of Seattle’s iconic Space Needle, but also to imply empowerment. By gathering silhouettes in front of the Space Needle in a way that implied that they were looking directly at the viewer, and imposing an energetic and colorful sunray effect in the background, the logo indicates unity and action.
Additionally, the text “Streets for People” utilizes a specifically urban design with a yellow dash through the center to indicate that the group was focused on the program being a “two-way street” – encouraging community involvement.
Logo creation integrating existing GreatCity.org visual concepts